Click-through-rate on mobile video is now 13.64 per cent, around three times higher than desktop, according to the Q3 report from video marketing platform Unruly.
But with 100 hours of video content uploaded onto YouTube every minute, how do brands that want to capitalise on the power of social video get cut-through, get shared and ultimately get customers here?
Sarah Wood, COO and founder of Unruly, talks to Mobile Marketing about Prankverts, the 'trend to offend' of 2013, the growth of short-form content like Vine and Instagram and how just being yourself worked for Dove this year.
Formerly a micro-volunteering platform, the team behind Sparked has repurposed its platform, bringing mobile and social together to tackle ad engagement.
We spoke to Joseph Pigato, MD of Sparked, about how the platform works, what kind of engagement levels they have seen so far and how they are helping brands move on from just getting 'fans' or 'followers'.
Shout for Good launched eight weeks ago in Australia and hopes to encourage the smartphone generation to give more regularly using the Shout Platform.
Jane told us about the platform's simple message, how the micro-payments app works and how a commercial background can help in the charities sector.
With the UK festival industry alone worth £1bn per year, app creators Fezzee have got their eyes on a big money prize with the launch of their 'festival smart' app platform at 25 major festivals across the US, UK and Europe in 2014.
The company is opening a crowdfunding round tomorrow to raise $80,000 for them to create a mobile testing lab and launch its beta test. We spoke to CEO Gene Myers about his company's plans.
Martini Media, the ad network that targets only those who earn more than $100,000 per year, has raised $14m in Series D Funding to grow its network of 120m high earners across the UK and Europe.
We spoke to the company’s CEO Skip Brand, who explained how they find and target the affluent crowd, what and why they buy, and how they now exceed college students in terms of time spent on media.
This New-York-based startup is perhaps the biggest no-brainer mobile advertising will see for a while - performing a full-screen lockscreen takeover and rewarding users for renting out their handset real estate.
The numbers speak for themselves, reaching 10,000 users in 10 hours and smashing 50,000 in just 10 days, exceeding even the company's own estimates. And the big brand names have followed, with Domino's and Sears already on the company's books.
We spoke to co-founder and CEO Yunha Kim on the company's early success, built on four months' of sleepless nights in an office-cum-apartment, as well as their high profile support team and her decision to found a company at 24.