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Mobile Marketing Magazine's Podcast
Interviews with the industry's best and brightest
Category: Technology
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October 24, 2013 07:27 AM PDT

Click-through-rate on mobile video is now 13.64 per cent, around three times higher than desktop, according to the Q3 report from video marketing platform Unruly.
But with 100 hours of video content uploaded onto YouTube every minute, how do brands that want to capitalise on the power of social video get cut-through, get shared and ultimately get customers here?
Sarah Wood, COO and founder of Unruly, talks to Mobile Marketing about Prankverts, the 'trend to offend' of 2013, the growth of short-form content like Vine and Instagram and how just being yourself worked for Dove this year.

October 09, 2013 01:06 AM PDT

Formerly a micro-volunteering platform, the team behind Sparked has repurposed its platform, bringing mobile and social together to tackle ad engagement.
We spoke to Joseph Pigato, MD of Sparked, about how the platform works, what kind of engagement levels they have seen so far and how they are helping brands move on from just getting 'fans' or 'followers'.

October 02, 2013 05:02 AM PDT

Shout for Good launched eight weeks ago in Australia and hopes to encourage the smartphone generation to give more regularly using the Shout Platform.
Jane told us about the platform's simple message, how the micro-payments app works and how a commercial background can help in the charities sector.

September 09, 2013 09:11 AM PDT

With the UK festival industry alone worth £1bn per year, app creators Fezzee have got their eyes on a big money prize with the launch of their 'festival smart' app platform at 25 major festivals across the US, UK and Europe in 2014.
The company is opening a crowdfunding round tomorrow to raise $80,000 for them to create a mobile testing lab and launch its beta test. We spoke to CEO Gene Myers about his company's plans.

September 02, 2013 03:39 AM PDT

Martini Media, the ad network that targets only those who earn more than $100,000 per year, has raised $14m in Series D Funding to grow its network of 120m high earners across the UK and Europe.
We spoke to the company’s CEO Skip Brand, who explained how they find and target the affluent crowd, what and why they buy, and how they now exceed college students in terms of time spent on media.

August 16, 2013 05:03 AM PDT

Kirsty Styles speaks to Paul Finnegan, CEO and co-founder of Branded Reality

August 09, 2013 02:05 AM PDT

Jonathan Williams, group marketing director at Trader Media Group, the Auto Trader publisher which became a digital-only business earlier this year, speaks to Kirsty Styles about its approach to mobile.

August 08, 2013 07:18 AM PDT

David Murphy talks to Nexmo CEO and co-founder Tony Jamous about the company's global messaging API.

August 08, 2013 04:03 AM PDT

Kirsty Styles speaks to Clutch CCO Andy O'Dell about the company's killer cross-platform loyalty programme, about international expansion and competition in the loyalty market.

July 31, 2013 08:13 AM PDT

This New-York-based startup is perhaps the biggest no-brainer mobile advertising will see for a while - performing a full-screen lockscreen takeover and rewarding users for renting out their handset real estate.
The numbers speak for themselves, reaching 10,000 users in 10 hours and smashing 50,000 in just 10 days, exceeding even the company's own estimates. And the big brand names have followed, with Domino's and Sears already on the company's books.
We spoke to co-founder and CEO Yunha Kim on the company's early success, built on four months' of sleepless nights in an office-cum-apartment, as well as their high profile support team and her decision to found a company at 24.

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