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Time-length-icon 15m 32s
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Publish-date-icon July 31, 2013
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EPISODE DESCRIPTION

This New-York-based startup is perhaps the biggest no-brainer mobile advertising will see for a while - performing a full-screen lockscreen takeover and rewarding users for renting out their handset real estate.
The numbers speak for themselves, reaching 10,000 users in 10 hours and smashing 50,000 in just 10 days, exceeding even the company's own estimates. And the big brand names have followed, with Domino's and Sears already on the company's books.
We spoke to co-founder and CEO Yunha Kim on the company's early success, built on four months' of sleepless nights in an office-cum-apartment, as well as their high profile support team and her decision to found a company at 24.

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