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Bright Spark
Time-length-icon 15m 16s
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Publish-date-icon October 9, 2013
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EPISODE DESCRIPTION

Formerly a micro-volunteering platform, the team behind Sparked has repurposed its platform, bringing mobile and social together to tackle ad engagement.
We spoke to Joseph Pigato, MD of Sparked, about how the platform works, what kind of engagement levels they have seen so far and how they are helping brands move on from just getting 'fans' or 'followers'.

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