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Kiip
Time-length-icon 13m 25s
Plays-icon 30
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Publish-date-icon November 4, 2013
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EPISODE DESCRIPTION

We spoke to Brian Wong about his reward-based mobile ad offering Kiip, which has just won a big industry validation in the form of a partnership with ComScore.
He told us about the impressive engagement rates seen for his company's incentivised ads and some of its FTSE 100 clients. At just 22, Brian Wong is an unusual candidate for the title of industry veteran, but he is already putting his expertise to good use on the board of lockscreen advertiser Locket.

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