History
Icon-add-to-playlist Icon-download Icon-drawer-up
Share this ... ×
...
By ...
Embed:
Embedded player size:
Embedded player preview:
300x300_9035428
itunes pic
Icon-play-large
The Holy Grail of Location-based Advertising
Time-length-icon 13m 14s
Plays-icon 212
Icon-like
Publish-date-icon November 29, 2013
Icon-add-to-playlist Add to Playlist
Icon-download-mini Download Episode

Subscribe-itunes-badge
EPISODE DESCRIPTION

We spoke to Paul Thompson, MD of BlisMedia, about his company, which is working in the 'holy grail' of location-based advertising.
Blis is about to open an office in Australia and is getting huge amounts of attention from Out of Home media owners. Thompson told us about targeting mobile users at home, on the forecourt of your competitor and even on the beach. We also asked him about data privacy and scaling location inventory. Location re-targeting is going to be big in 2014, he said.

COMMENTS
You must be logged in to post a comment.
x
Embed Code
After customizing your player (optional), copy and paste the embed code above. The code will change based on your selections.
Color:

Size:
300x85
440x85
620x85
Custom
Width: px
Height: 85px

Min. width: 200px


Start playing automatically?
No Yes
Help | Terms | Privacy | Partners | PRO Support
© 2015 PodOmatic, Inc.